Under the ‘One District One Product Sampark’ (ODOP) initiative, the Department for Promotion of Industry and Internal Trade (DPIIT) has conducted a number of events to create awareness about the initiative and showcase success stories emerging from various districts across the nation.

So far, the workshops have been held in 15 States such as Uttar Pradesh, Uttarakhand, Rajasthan, Gujarat, Punjab, West Bengal, Bihar, Jharkhand, Jammu & Kashmir, Chhattisgarh, Sikkim, Nagaland, Goa, Maharashtra, and Meghalaya, where they have successfully showcased ODOP success stories through local and national newspapers, the Ministry of Commerce and Industry said in a statement on Wednesday.

The tangible impact of ODOP Sampark becomes apparent through live interactions with sellers in workshops, where identified gaps in market linkages have spurred proactive initiatives by DPIIT, the ministry said.

These initiatives encompass providing support for e-commerce onboarding, collaborating with states to formulate ODOP policies, enhancing packaging strategies, and facilitating connections between sellers at the central level to boost domestic and global promotions, it added.

Many artisans and farmers have been sensitized about the Government’s ODOP initiative as part of these events.

At these events, attendees are immersed in a cultural showcase, experiencing the richness of each State’s renowned products through a live display that highlights a diverse range of local offerings, the Ministry has said.

The workshops serve multiple objectives, providing a platform to discuss state and central schemes, address doubts and challenges, showcase products, and raise awareness around initiatives benefiting artisans and farmers.

States have one product from each district as the primary product. Districts having more than one product identified have categorized them as secondary or tertiary products. These products are covered under various sectors including Agriculture, Manufacturing, Handloom and Textiles, Handicraft, Food Processing, Marine, and services.

ODOP Sampark was initiated by DPIIT in collaboration with the Press Information Bureau (PIB) and State Governments, and has emerged as a distinctive platform fostering collaboration among various stakeholders, including government officials, ODOP sellers, media representatives, and key stakeholders.

These events provide a dynamic space for real-time insights, addressing challenges, and exploring opportunities faced by local industries, contributing to immediate growth and development, the ministry highlighted.